For every $1 spent on AMI programmes last
year, SMEs we supported generated $48 in SME
revenue and $12 in additional income for
African workers. In total, we impacted over
220,000 livelihoods in 2023 alone. It’s a hugely
impactful and efficient model.
As we look ahead, our team is focused on scale.
How can we provide millions of business
champions like Boniface with the tools they
need to grow and get Africa working?
We are working with governments and
development partners to get our tech-enabled
methodology into the hands of thousands of
other business support providers across Africa.
We’re also ramping up our work with larger
enterprises to deepen the bench of talent for
Africa’s business champions, expanding into
important new markets, such as Nigeria and
Ethiopia.
We have much to celebrate - but much more to
get done.
In this report, we reflect not only on learnings
(we’ve chosen five) but on five places we’re
taking those learnings to amplify impact. We
call these insights our ‘Ten from Ten’.
Jonathan Cook
Co-Founder & Chairman
We’ve learned so much over the last decade,
supporting over 37,000 businesses that have
created cumulatively over 97,000 direct and
indirect jobs, and generated average annual
revenue growth of 18% since the Covid crisis.
That’s more than $130M in incremental
revenue for businesses supported in the last
ten years. Women business leaders may be
benefitting most - our most recent data show
women - and youth - outpacing the average
on almost every business metric.
We’ve built a model we know can be rapidly
scaled in the next decade.
Jonathan
Rebecca Harrison
Co-Founder & CEO
Rebecca
AMI tools have been key to our
progress. They've helped us
understand where we are, where
we're headed and how best to
navigate that journey. Sharing
this knowledge and these tools
with my team has streamlined
our workflow and helped us
grow.
Boniface Odera
Mukuru Talent, Kenya
As we keep growing, our commitment is to
keep measuring our impact rigorously and
sharing what we discover.
We hope these data and insights can go
well beyond AMI to help shape the whole
ecosystem, building a robust business
support sector that will drive impact at
scale for Africa’s business champions,
creating millions of new jobs in the decade
to come.
p 4
Data citations and references included in the body of the report.